Audience Attributes

Audience attributes, as described in the core concepts section, are the characteristics which are used to determine whether individual visitors should be included in each of your audiences.

Attributes can be anything that you would like, but some common examples are location, device type and subscription plan.

Creating Audience Attributes

To create an audience attribute:

1. Navigate to the Audiences > Audience Attributes section of your spaces control panel
2. Click the Create Attribute button
3. Enter a name for your attribute
4. If desired, update the auto-generated attribute key (this must be unique within your space)
5. Select the type of data that the attribute will contain (i.e. boolean, number or text)
6. Click Create Attribute

Once you have defined one or more attributes, you can begin you configure your audiences.