Introduction to Personalised Content

LexasCMS provides support for personalised content straight out of the box.

Personalisation enables you to tailor your visitors experiences based on their individual characteristics in order to boost engagement and/or conversion rates.

How do I get started?

Before you can personalise your visitors content, you will need to create one or more audience attributes and then use those attributes to configure some audiences. If you’re unsure what audiences or audience attributes are, please see the core concepts section for more information.

Audience Attributes

To learn more about creating audience attributes, please see the audience attributes documentation.

Audiences

To learn more about configuring audiences, please see the audiences documentation.